It all comes down to growth in every category. The merger could be exciting it seems like we’d be a more powerful company. But I don’t think people are bummed out or that it has affected morale - we just plow forward. The talks haven’t slowed us down - we’re still making big, bold moves and doing huge marketing campaigns. We’re a little removed and hope for the best. Would a merged Viacom and CBS be more valuable? “We never set out to say we want millennials, but that has been the silver lining.” The avid snowboarder and travel buff invited THR to his Studio City office to talk about the mood at Viacom and the biggest misconception about a network known for syndicated repeats. “We are doing really well with 18-to-49, and that’s new,” says Cox, who has lowered TV Land’s median viewer age from 58 to 46. The network also has three buzzy pilots, including a reboot of the cult hit Heathers.Ĭox, a Kentucky native who has worked at TV Land for a decade, says the transformation has only begun, and he’s eyeing an expansion into drama. The overhaul helped Cox grow TV Land’s viewership by an impressive 18 percent during the past quarter at a time when most cable nets are losing audience, with new series Nobodies (from Melissa McCarthy) and Throwing Shade (based on the popular podcast) due in 2017. Cox, 52, has ushered in an era where the Viacom-owned network’s lineup of multicamera shows including Betty White’s Hot in Cleveland and Fran Drescher’s Happily Divorced have been jettisoned in favor of single-camera programs like the Michael Rosenbaum comedy Impastor as well as Teachers and Lopez.
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